GSK - TV and Social Campaign
The “Some Say” campaign is based on the visceral language people use to describe shingles pain. It was time to refresh the campaign for a new audience with a brand new TV/OLV, social media videos and ads.
I updated the messaging with the latest medical claims in a poignant and dark warning about the pain of shingles. I pushed for memorable creative to match the striking TV ad.
Social Media In-Feed Videos
While the :30 second ad made it’s rounds on TVs, our audience would also see the message on social media through in-feed videos and ads on Instagram, Facebook and Pinterest.
People Magazine Cover Wrap
I wrote a brand new cover wrap that was placed alongside magazines in doctor’s offices in the U.S. The goal was to capture attention in the waiting room and urge people to ask their doctor about shingles before their appointment.
The dramatic CGI image for the cover was paired with an equally dramatic headline. I explained the information in a simple and medically accurate way. I made this piece headline focused so that readers could easily skim the whole thing and then read more about the sections that they were most interested and concerned about.
Pinterest Ads
