GSK Global - Print, Digital, OOH
This brand new campaign had a bold goal. To spread awareness about meningitis B in U.S, Brazil, France and the world. The premise was that children have endless possibilities for the future, but meningitis could take those possibilities away in 24 hours.
I collaborated with a senior copywriter and art director to multiply the idea through original concepts for billboards, digital and print ads.

OOH Billboard Copy

Doctor's Office Cutout

Lenticular Ad Copy

Lenticular Ad Mockup

Full Page Print Ad

Geo-Based Ad Copy

Parenting App Sponsored Article