GSK U.S. -Retail Signage In-Store and Digital
I created in-store and digital displays for U.S. retailers, including:
Walmart, Walgreens, CVS pharmacy, Krogers and Albertsons.
In-Store Posters
Shoppers were encouraged to book an appointment with their retailer specific pharmacist as they walked through the store. Since this is the first poster they would see, I kept the copy short and to the point.
Walgreens In-Store Terraboost Station
As shoppers approached the pharmacy counter, they would see this hand sanitizer station. I added a risk message here to convince shoppers to talk to their pharmacist. This is probably the second in-store display they would see which is why I opted to add a little more info to drive urgency.
Digital Displays and Banners
The message from the in-store posters was adapted for digital.
Phreesia Mobile E-Mail Sequence
Phreesia is a software that manages patient intake in the U.S. Here’s an email sign-up sequence I crafted for the platform. When patients checked into their doctor’s appointment online, they could sign-up for more info on shingles prevention.
