Pfizer - Oncology Print Campaign Concept
I pitched an idea for a new prostate cancer drug from Pfizer. Cancer has already taken so much from men with a terminal diagnosis. Other invasive drug treatments, interrupted the precious time that they had left. Pfizer’s new drug treatment, could be taken any time of the day, giving control back to the men. My idea was to invite men to regain control of the choices they can take today. Men could seize their present moment with unique things that they love to do. And ultimately to enjoy their lives on their terms.
The example below shows a man playing hockey with his grandkids. The chunk of ice represents him seizing the present moment in an ocean of uncertainty that is life with a terminal cancer diagnosis. This idea was in contrast to unrelatable ads that showed men skydiving for example, which doesn't reflect this stage of their lives.
