Abbott Nutrition - Google Discovery Ads
I created Google Discovery ads and post copy headlines to promote the email club for Glucerna and Ensure nutritional drinks. The ads reached audiences engaging in interest-based activities.
I kept the copy on visual short, highlighting the $100 offer, which tested well with audiences. In the headline, I added a little more info on the benefits of joining and phrased it in action-terms to encourage the sign-up.
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Get diabetes-friendly recipes, from registered dieticians