Abbott Nutrition - Google Discovery Ads
Glucerna is a nutritional drink for people with diabetes. Ensure is a nutritional drink for adults who need to gain or maintain weight. I created ads and post copy headlines to promote the email club. Google Discovery was a new ad format that reached audiences who were engaging in interest-based activities.
I kept the copy on visual short and to the point, highlighting the $100 offer, which was a deal that tested well with audiences. In the headline, I added a little more info on the benefits of joining and phrased it in action-terms to encourage the sign-up.
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