The HVN - Brand Guidelines and Tone of Voice

The HVN is a new luxury medical wellness experience launched in the heart of London, UK. Their goal was to become the premier location for health and wellness in the affluent Knightsbridge neighborhood.

I spearheaded the brand guidelines and tone of voice document to shape the brand’s unique identity. You can view the tone of voice principles in action on their website: the-hvn.com/

Tone of Voice

I created these principles to guide the brand with how they should write their website, marketing materials and signage. Here are a few snippets from that document.

Click through the slideshow below:

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Brand Guidelines

I collaborated with an Art Director to describe the design choices that would build a recognizable brand.

Click through the slideshow below:

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